Why Online Presence Is Essential For Small Business Success

by: Srinivasan R.G.

If you are any kind of small business or home operated business, online presence is essential. Majority of web site visitors are from the English speaking population due to the high levels of internet penetration in that category, online presence for all small enterprises cannot be overemphasized. The research data in the US about online connectivity reveals the following facts which may help to understand the importance of the web presence for businesses especially the small enterprise. 70 % of the US households have web connectivity. In 2004 worldwide online population was 801 million worldwide. Of these 36% used English as the language. Of this U.S. alone accounts for close to 200 million. The next major group was European languages with 38 % and major single language next to English was Chinese accounting for 14%. Home web users were generally affluent, literate, and belonged to the younger age profile. This means the web presence for any business is necessary if you want to succeed in promoting your products and services to a population who can afford them and also willing to buy them online. The household that did not own a computer or who were were not connected to the web, generally felt it is not useful or needed and cost too much. What this means for a small business owner is that they are better off promoting their products to people who were online. You small business success is undoubtedly linked to your online presence About the author: R.G. Srinivasan is a managerial professional, Writer and Author. He writes a regular blog on management thoughts with interesting articles, resources, personal experiences and links useful for practicing managers at http://management-thoughts.blogspot.com